There's More To Choosing A New Domain Name Than Meets The Eye

Choosing your perfect new domain name is not a rush job - you need to get the right name for maximum exposure for your business.

You might assume that if your business is called "Jon Butt Enterprises", the best move would be to register the domain names;

JonButtEnterprises.co.uk

and

JonButtEnterprises.com

However, if your business actually sells world-class purple widgets in London, would potential customers searching the web realise that jonbuttenterprises.co.uk actually sells world-class purple widgets? Probably not.

A much more suitable and relevant domain name would be:

LondonPurpleWidgets.co.uk  or

PurpleWidgetsLondon.co.uk

Or, better still, both!

Since multiple new domain names can all point to the same web site, you don't need to create a new web site for every domain name you register.

The Right Name Always Rises To The Top

Here's another example. Look at the search results below, from Google for "Fire engineering". Read at the green domain names and see how many seem to suggest fire engineering to you. Research shows that lots of people simply scan these green titles and ignore all the other info listed.

Now look at the paid listings on the right of the Google page. Only one paid for listing actually mentions the search term. Imagine how something like UKFireEngineering.co.uk would stand out in this list.

More Tips And Tricks To Rise To The Top

If you want your domain name to be top dog in Dogpile or gang leader in Google, you need to keep up with the latest research and trends.

Or do you?

Planet Web Marketing do all that reading for you, and can offer you the latest findings on web searches, such as:

Domain names with hyphens are less likely to feature as highly as those without

Search engines hate the professional internet marketers who have names like cheap-web-design.com and special-camera-offers.info. Search engines may actually mark down your site ranking for having hyphens, especially when more than one.

Now isn't that useful-2-know?

Keyword Research - The Basis Of All Domain Name Choice

Before you select your ideal domain names, you need to research the keywords that people search for in relation to what you sell. Luckily, you don't need to second-guess this, as sites such as Wordtracker will show you what keywords millions of search engines users are actually using.

If you enter the phrase 'widgets' into Wordtracker (see the link to this site on the 5 must-have toolspage and use the free trial to see how it works), the site will return phrases such as:

• cheap widgets
• coloured widgets
• widgets UK
• widget supply

(This is a very simplified version and a more in-depth explanation can be found on the keyword selection page of Wordtracker)

Your 30-second piece of research suggests that no-one actually searches for "purple widgets", but many search for "coloured widgets" and "widgets UK".

From this list, Planet Web Marketing may advise you to choose;

ColouredWidgets.co.uk  or

ColouredWidgetsLondon.co.uk  or

LondonColouredWidgets.co.uk

or all of them!

Remember, multiple domains names can be forwarded to the same web site, so you don't need to create a new web site for every domain name you register.

Lock Out Your Competition

Another benefit of multiple domain name registration is that you prevent your competitors from using similar names for their web sites.

Free Domain Names From Planet Web Marketing

When you order a web site from Planet Web Marketing, you get a .co.uk and a .com web domain name absolutely FREE. What's more all your keyword research will be done for you by a search engine optimization expert who knows exactly how to choose the best names for your business web site.

And remember, it's all risk free, as anything you order has Planet Web Marketing's full guarantee.

We'd love to help boost your income, so to discover what Planet Web Marketing can do for you, just click below to arrange your free, no-obligation consultation.