Does your home page involve your visitors?

By that I mean are you encouraging them to get more involved in your site and your business?

This is where custom web design can really pay dividends. Make sure you have a sign up box for your free newsletter right on the home page; you can always get material for your newsletter from various internet marketing services that supply free content.

Ask questions as well – draw them in with the promise of plenty of useful information supplied on your topic. Provide links to other areas of your site. Perhaps you could start a forum as well?

Getting visitors is only one part of the online equation. Once you’ve got them you need to make sure they stay for as long as possible. The more involved you can get people, the longer they are likely to stay – and the more money they are likely to spend.

Cheers!